A while ago we were experimenting with new Squish shapes. Things got… cylindrical. Full-on tube. The kind of shape that makes geometry teachers nod approvingly. We tried stacking them. We tried rolling them. We tried leaning on them “just to test.” Suddenly everyone in the lab was suspiciously comfortable. So we did what any responsible plush company would do. We named them. Tooblings. Stack them. Line them up. Neck pillow. Lumbar support. Cuddle buddy. Equal parts design experiment and comfort device. Round is classic, but a toob is a statement!