Welcome to Squishable! Family-owned and based in the Flatiron neighborhood of NYC, for 20 years we have made the absolute best, most creative, gosh-darn nicest plush in the industry. We're biased, of course, but it's fair to say that nothing can touch what we do. Squishable plush stands out as the highest quality, most beautiful, most adorable, cuddliest, softest, warmest - not to mention unusual! - plush there is.

From toy stores to gift boutiques, comics book shops to museum gift stores, Squishables feel right at home anywhere. Designed by our in-house team of illustrators, animators, and comic artists - along with our millions-strong fan community, we launch hundreds of new designs each year. Every Squishable is made with our custom-developed luxury fur, produced in small batches, hand-sewn by master craftspeople, and triple-checked before it’s sent off to its new home. Today, you’ll find us in over 3,000 stores worldwide and in the hands of millions of serious fans across the globe.

We’re here to help you find the perfect mix of Squish for your store. Whether you’re building a small, eye-catching display or filling an entire wall, we’ll walk you through the catalog and help you choose the best designs for your customers. Ready? You can sign up for a wholesale account, or, if you prefer you can send us an online message or email our wholesale team directly. We’ll make sure you’re set up with all the support and resources you need for snuggly success!

Need something unique? We do small runs of custom designs for stores, events, and companies, plus corporate gifting that’s a lot more fun than another mug or tote bag. If it needs to be soft, cute, and memorable, we can make it happen!