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Black Friday doesn't have to be a time for online commercial craziness - traditionally this is the day we reserve every year to do some charity! So. Today, on Black Friday, for this 24-hour period, from Midnight EST to Midnight PST, for every single full-sized or Mini Squishable sold on the website, we're going to donate a 7-inch Squishable to a child in need.

Our partner charity, Toys for Tots, will choose where and how they can do the most good. We're totally aware that a hug can't solve all the world's problems, but sometimes it can be a nudge in the right direction. Because everyone deserves a cuddle.

From us here at Squishy HQ, a very very happy holiday to you, your family, your friends, and your stuffed animals. Hugs.

Toys for Tots, a 74-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness, and hope to less fortunate children during each holiday season. The toys, books, and other gifts collected and distributed by our Marines and volunteers offer these children recognition, confidence, and a positive memory for a lifetime. Toys for Tots also provides support year-round to less fortunate families experiencing challenges and exceptional circumstances, thus sending a message of hope beyond the holiday season.

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